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Mary Fierro, HRC   
661-803-0007
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  Mary Fierro, Senior Realtor Consultant 
Search Foreclosures and Bank Owned Properties!
 
Seller’s Info- Listing Presentation Preview!

Our real estate experience & knowledge includes: 

-Residential Homes, Vacant Land and Ranches, 
-Commercial & Investment Properties,
-New Construction-Builder Direct Specialist,
-Bank Owned, Notice of Default-NOD and Foreclosures,
-Seller's Incentives that fit your needs!
-Technology! With over 80% of today's buyer's 
  and seller's searching the INTERNET! My Advertising 
  campaigns, are designed to target buyer's and seller's
  with one of the strongest,  most comprehensive,  detailed 
  campaigns for today's consumers.


News From Your Realtor

Selling Tip Of The Month

  
  ►Attract buyers by offering incentives that really work!  

Example: 

Offer to BUY DOWN the buyers mortgage interest at 1% of the sales price.

This will pay down your buyers interest rate resulting in lower interest and
monthly payments for your buyer(s). 
This may be more attractive than paying 
closing costs or credit back.

Buy Down Vs. Sales Price Reduction

Price$545,000               
Loan     $436,000Assume 80%, LTVTermRate (20%)Rate
Term30 Years 
 
               Interest  Rate        P&I Payment     Life of Loan                 Buy Down  Equivalent      Price*   
Current Rate7.125%    $2,937.00                30years           $545,000.00                                                    
Buy Down6.500%$2,756.00Buy Down Cost $454,495.00  
   $8,720.00 Price Reduction If Offered $90,505.00
You would need twice the price reduction to equal the buyer's advantage!


Inspect, Then List Your Property!

Lets face facts: Today's real estate market isn't what it used to be.

If you want to sell your house, you may be thinking of ways to set your home apart 
from the others. 
How can you make the decision easier for the buyer and help yourself as well? One 
way is to have a home inspection. 

A pre-sale inspection can benefit both the seller and buyer. 

 *Know the condition of your home before going on market,
 *Gives you a better place to start when pricing your home,
 *Avoid surprises before the sale and Escrow,
 *Gives seller the time they may need to decide the best way to handle 
   the conditions noted from the pre-sale inspection,
 *It also helps avoid a possible DISCLOSURE law-suite. With a pre-sale inspection, 
   the buyer also benefits by knowing the condition of the property before making 
   an offer, which can mean a quicker and easier sale.

The cost of a typical home inspection are normally based on the square footage. 
As with real estate prices, the fee's vary nationwide, but typically run 
about $200.00 to $500.00

As the real estate market changes, so does the approach toward selling. Pre-Sale 
home inspection have increased about 30% in the past two years. 

Why? The benefits out weigh the cost!

 
My Listing Pre-View

My listing presentation will answer many of the questions you 
may have concerning listing your property. 

The best part of this New Service.....you can preview my listing
presentation in the privacy of your own home. 

No pressure, use as much time as you 
need and when you are ready call me to 
schedule a appointment or e-mail me for further details. 

Whether you’re planning to sell your home in the next few months
or just studying up for that eventuality, there’s no time like now to
prepare.

If buying a house seems complicated, selling involves even more
responsibilities and expenses.

E-Mail me today, providing the subject property address and I will 
send you the following information so you can decide if 
selling is right for you!



All Listing Packages Includes:


► Free- 
Receive a Professional "Table Top" appraisal or "Value Check" on your property by a licensed 
appraiser.
Appraisal based on current market conditions, property location, current sales in your area 
and property details. Appraise before you list!

►VIP Property Profile- 
Provided by various top title companies that service your area.

►Seller's Hand Book- 
Offers sellers critical information that may result a significant edge at the negotiation table.  

►Virtual Tour- 
Custom virtual tour composed and submitted to 5 or more INTERNET services. Preview  
virtual tours on line at my web site
www.eralty4you.com or www.realtor.com

►Personalized Marketing and Advertising-
Mine are custom to fit each listing. Just don't settle for what is offered....
get what you need!
With more than 80% + of buyers searching the INTERNET for their home, 
my marketing focus will be 90% INTERNET based! 
Ensuring maximum exposure where your buyer is looking! 

►Personalized Seller Incentives-
Mine are custom to fit your needs. Just don't settle for what is offered....get what you need!

►All properties are advertised "Worldwide" and complete with pictures and property details. 


Note: 
This offer also includes vacant land and commercial properties with the exception of the 
property appraisal on land and commercial property.



Additional Listing Details:


Every listing will receive one or more virtual tours. Including additional photos if available. 
     Tours include property descriptions, details, and are submitted to:

     LA Times.com, Realtor.com, ColdwellBanker.com, CB Vista.com, a minimum of two {2} 
     multiple listing services. 
     We will always include SoCalMLS, the largest multiple listing service in southern California.

Total Support Professional Team- Top professionals work with me to support and service our 
     transaction each step of the process. Our team includes: 

     Four {4} licensed Realtors, Title representatives, licensed appraiser, loan consultant and a
     Advertising-Marketing director of 15 years.

Support Services- May include; local government office, surveyor, natural hazard reporting 
     services, utility companies, graders and earth movers, postal services, moving companies, 
     home staggers, painters, craftsmen, plumbers and many other services may be required 
     for your real property.


My team and I as always will continue our tradition by offering our clients unparalleled services 
and cutting edge technology. We are ready when you are! We are The CaMLS-Team!


 ►  common steps to selling your home:

 1. Prepare Your Home for Sale

Well before you’re ready to plant that “For Sale” sign in your front yard, there is work to be done to prepare your home for sale.

Remember how keen your eye was to every small detail and defect in the houses you saw as a buyer? Now that door to your bedroom that never quite closed properly or that leaky faucet that you never got around to fixing will be seen by a potential buyer with that same keen eye.

Start making the obvious repairs today – even if you don’t plan to sell until a year from now. These repairs can cost money and take time. Plus fixing it now will allow you to enjoy the results before it’s time to move out.

If you plan on doing some improvements before the sale, the best place to start is where the buyers start: at your curb. Potential buyers base a large part of their decision on a property’s “curb appeal,” so make yours say something positive. That means a tidy front yard, a house with well-painted trim, a tidy driveway and a clear, welcoming entryway.

Inside, the biggest return on your investment continues to be improvements to the kitchen, followed closely by improvements to the master bedroom. If you’re making these improvements shortly before selling the house, consider painting and decorating the rooms in neutral colors, the most appealing choice to the greatest number of potential buyers.

Inside and outside, start reducing the clutter. When it comes time to show your home, less will mean more. Potential buyers don’t want to see how your closets overflow with clothes, how every room feels cramped with furniture, or how the yard is difficult to maneuver with that rusty swing set in the way. So downsize now; it not only will make the preparation for showing your home easier, it also will make packing for your move faster.

2. Find a Real Estate Professional

If you’ve been through the home-buying process, you already know how complicated the real estate business can be. While you can opt to sell your home yourself, it can be time-consuming and often not worth the money saved on commissions.

However, if you do hire a real estate professional as your selling agent, do your homework. Interview several candidates, attend a few open houses and watch the professional in action. Do you think this person would present your house well to potential clients? 

When interviewing me or another candidate, ask him or her to prepare a “comparative marketing analysis” for your house. This might include a demographic of the neighborhood, the quality of schools in the area and a suggested list price for the property.

If you’ve chosen me or another real estate professional to help sell your home, you’ll have to sign a contract stating that you’ll work solely with them for a designated number of months, often between 6 to months. This means no other real estate professional will be allowed to sell your home on your behalf during this time.
I offer my clients a "No Risk Listing Agreement" this allows you the client to cancel with a 10 written notice within the agreed upon time period.

So put some thought into the professional you choose and if you decide to choose me, I will help you sell your home to a qualified buyer for the highest market price in the quickest, most convenient time-line.

3. Get Your Paperwork Together

After you sign the Listing Agreement with me I will need a lot of documents from you to prepare your home for sale. Among the things I will want copies of are:

• A copy of your mortgage statement:
 I will ask your lender for a estimated payoff of the mortgage.

• Assessments or Easements: 
If there’s a tax assessment or easement on the property, documents stating such will have to be included in the purchase contract.

• Property Taxes: 
Proof of property taxes paid. (Can be provided at title)

• Property Disclosures:
Complete all disclosure to the best of your ability and knowledge. I will provide all necessary disclosure forms.



Identification: For your protection and that of the buyer you may be asked to provide identification. There have been numerous cases that the person listing the property was NOT the legal owner.

You’ll want to make it clear now which items in the home you want to take with you – the heirloom chandelier in the dining room, the washer and dryer set you just bought last month – and which can stay behind as part of the home sale. I can help show you which items you should put away or replace before your house goes on the market.




 4. Price Your Home

There are a number of factors that will affect the success of your home sale. They include: location of the home, interest rates, economic conditions, time of year, condition of the home, marketing demand for the home, terms of the sale and accessibility to the home.

Some of these are not within your or my control – location of the home, interest rates, economic conditions. The other factors are items we should discuss to determine what would benefit the sale of this property most.

For example, marketing your property in more innovative ways, such as on an Internet site like this one, may broaden the pool of potential buyers. If you can, waiting for a good time to sell your home – spring or fall, the most popularly home buying times – also may help it sell faster except in this Seller's market, anytime is a good time. And pricing the home properly can make a huge difference in whether a house is snapped up within the first several weeks of listing or sits on the market for more than a year.

To price a home properly, you and I will have to study the local market, research comparable properties and consider current market conditions. This is where the “comparative marketing analysis” you requested when interviewing for a listing agent will come in handy as a place to start.

Now check around your neighborhood, your newspaper and Internet sites like this one for:
• Your competition: Are there many properties just like yours for sale in your area right now?
• Listing prices: What are other properties like yours listing for?
• Selling prices: What are other properties like yours selling for?

Based on these findings, I have the experience to help you price your property at the right price for a sale that benefits you.



5. Market Your Home

Products that sell well usually have a good marketing strategy. The same can be said for your home. Work with me to decide where you want to advertise. Will the house be advertised only with a yard sign? Do you want your house listed for sale not only in newspapers but also on Internet sites like this one? When can you make your house available for an “open house” showing?

When a potential buyer arrives for an “open house” or drives by and sees the for sale sign, you’ll want to provide a home profile handout that they can take with them. Decide what information should be included in the description of your home that will make it a must-see – and hopefully, a must-buy. Include one or more photos of the home to showcase the most appealing features of your property and help remind potential buyers of what they saw as they visit home after home.

You may even want to include a few lines about benefits of moving to this property, such as good schools, convenience to mass transit and other desirable community features.  You'll work with me to discuss what the features and benefits of your property are.



6. Prepare Your Home for Showing 

Now that you've decided with me on the market price and how to market your home it's time to get your house ready for visitors.

Now is the time to put on the finishing touches, just like that quick housecleaning you do before company comes over for dinner.

Outside: Keep your lawn trimmed, the rose bushes pruned, the weeds tamed. Put away the garden hose and the tools. Make sure the bulbs in your home’s exterior lighting fixtures are all in working order. Be vigilant about removing flyer's, handouts and newspapers left on your front doorstep or driveway.

Inside: Brighten the rooms by opening the drapes, turning on the lights, cleaning the windows. Clear the clutter on the kitchen counter, bathroom sink, coffee table and couches. Make all the beds. Clean all your bathroom and kitchen fixtures. Do a quick vacuuming of the entire house, being sure to catch any cobwebs in the corners along the ceiling. Finally, take out the garbage.

If you have pets, find a safe place to keep them during a house showing: in the garage, in the basement or at a friend’s house.

Now leave the work to me. Try to be away from home during a showing, but if you happen to be home when the potential buyers arrive, greet them at the door then politely excuse yourself. Make yourself scarce or go take a walk. It’s easier for a buyer to picture himself or herself living in the house when you’re not there. This is your home’s time to shine.



7. Respond to an Offer

Depending on market conditions, you may receive one or more offers for your property from interested buyers. Each offer will include the proposed offer price, proposed closing date, proposed move-in date, financing, and contingencies that may include an appraisal or sale of the buyers’ current home. Let me help you sort through the variables to determine whether you should accept, counter-offer or reject the offer.

If there are multiple offers, each offer will be presented to you in the order registered. You don’t need to decide anything until after you’ve seen all the offers. If you do accept or counter more than one offer, you are required to establish an order of precedence noting which is the primary offer, followed by the backups in order. This will help you avoid selling the house to more than one buyer.



8. Complete the Settlement

Once you have accepted an offer to buy your house, expect to make your house available to a housing inspector, a termite inspector, an appraiser and other inspectors. After seeing the results of the inspections, the buyer may request additional work is completed before purchase, such as repairing a damaged roof or fixing a leaky faucet. Together we will determine whether to comply with the buyer’s request or risk losing this offer.

During this flurry of activity, try to keep your home in show condition. The deal has not closed and still may fall through, which may mean showing your home to more potential buyers.

In the meantime, the buyer is working with a lender to secure a loan for the purchase. When the buyer has written loan approval, a closing date can be set.

There will be a final walk-through before all signatures are collected and the deal considered done. The buyer will go room by room to check that everything is in working condition and, if you had agreed to do so, any additional work requested after inspection is completed.

Now you can prepare for your own move, notify your utility companies of the date to transfer your account to a new address and start packing. Congratulations, you’ve sold your home!

 

Contact Me with ANY Questions You May Have!

 

http://www.frontdoor.com/sell/










Are You Ready To Sell?

 

 

 
 
 
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